The story
The brief
Betano needed social content for its “Let’s Lift Sparta Together” campaign with AC Sparta Praha. The content had to capture the club’s pride, history and fan spirit, and turn the sponsorship into something fans would actually engage with.
What we did
We produced a series of bold, black-and-white vertical reels from the campaign’s studio shoot. They use symbolic Sparta imagery, like the Spartan helmet, the torch-bearing rider, the crest, the drum and the scarf, with Sparta players and fans, cut together with match footage. We also made behind-the-scenes reels showing how the shoot was made.
The result
3M+ total engagement across channels.
